PROMOTER SAYS CITY’S DEMANDS WEAKENED ZOMBIE WALK, LEFT HIM 40K IN DEBT
By Dave Wielenga
Zombie Walk creator and promoter Logan Crow says that nine months of dealing with the ever-changing demands, ever-multiplying permits and ever-increasing fees and costs imposed by the City of Long Beach’s Bureau of Special Events ultimately produced a dissatisfying event that fell short aesthetically, was often confusing, excluded north Pine Avenue businesses and left him $40,000 in debt.
“Oh, and I just got a bill from the Downtown Long Beach Associates (DLBA)—I’m being charged for cleanup,” Crow added, referring to the venerable association of downtown businesses, which is funded by mandatory dues included in the cost of their business licenses and a subsidy from the City of Long Beach.
A few minutes later, after charging that the DLBA didn’t support the Zombie Walk—[update 11/04/11 @ 3:43 p.m.: Crow contacted GreaterLongBeach.com today to amend that charge, noting that DLBA gave the Zombie Walk $5,000 toward City costs]—-Crow posed some questions: “Why isn’t that organization, whose responsibility is supposed to be the well-being of businesses on Pine Ave.—why didn’t they step up earlier? And when they did step up, why didn’t they step up higher? And why did they send me a bill three days after the event to clean up, after all their businesses are reporting incredible numbers from that night?”
Crow made his comments Wednesday afternoon (Nov. 2) at his office on north Pine Ave. during an interview with GreaterLongBeach.com that was presented in its entirety Thursday night on Greater Long Beach Radio with Dave Wielenga. The the hour-long program goes live at 7 p.m. on KBEACH.org, the online radio station at Cal State Long Beach, and will be available 24 hours a day or by podcast beginning Friday. Recordings of all Greater Long Beach Radio shows is available here.
Reaction has been generally positive to the Zombie Walk’s debut downtown, where the event was moved when it outgrew its birthplace on 4th Street’s Retro Row after just three years. Saturday’s crowds were huge—estimates have ranged as high as 10,000—and despite grotesque costumes, very well behaved. Restaurants and bars along the southern blocks of Pine Ave. reported good business.
Zombie Walk IV also represented a major step up for Crow, a film aficionado, comic-book kook and general patron of pop culture, who had built a nice reputation over the past few years by presenting a series of small events though his not-for-profit Long Beach Cinematheque. With the Zombie Walk, he proved he can promote large-scale events.
But four days after throwing the biggest Halloween party in Long Beach history, Crow didn’t appear especially thrilled. Although he came to the office Wednesday, at 2:30 in the afternoon he was sacked out napping on the couch. In itself, that isn’t so strange—Crow worked a vast majority of the past nine months on the Zombie Walk. But he sounded something different than exhausted.
“I feel very conflicted,” he said. “I’m proud of the turnout, but at the same time I never doubted the turnout. It’s math. We went from couple hundred people to 600 to just shy of 3,000 during three years on 4th Street with nothing like the marketing we did this year.
“So it was awesome we had so many people. But the circumstances behind the scenes were really painful.”
According to Crow, most of those circumstances emanated from David Ashman, manager of the city’s Bureau of Special Events and Filming, whose presentation of requirements and changes continued until three days before the Zombie Walk—and included its brief cancellation 10 days before. Nearly all of Ashman’s requirements were presented in the name of safety, said Crow, including one that demanded the printing of 10,000 copies of a list of Pine Ave. businesses, ostensibly so people leaving the after-party would know there were food-and-drink establishments nearby … instead of, say, foraging in residents’ front lawns or eating their pets.
“We had a vision for what we wanted to do,” Crow said, “and it just got … massaged …left and right. I don’t know any other word for it—many people are saying ‘sabotaged.” I’m not using that word because I don’t know.
“What I do know is that when you put a giant barricade on 5th St., supposedly to alleviate some line of ravenous, freakish, bloodthirsty Long Beach residents who are going to tear through Pine Ave. to make their way to the Press-Telegram building, and then you set up an additional barricade there because, god forbid, they should hop over the fence, claw and make a nightmare, something is wrong with that.
“And then there was lack of consideration that every new regulation cost us money. Every new thing that was thrown our way cost us money. And it was just handed out like candy: ‘And you need this, and you need that, and you need this.’”
Looking back, Crow said that the question he asks himself is why he acquiesced to all the requests from the Bureau of Special Events for so long—until calling the offices of council members Robert Garcia and Suja Lowenthal when the event was temporarily cancelled—with little protest.
“All I can say is I was new to this and defending an event that I knew would be good for downtown,” Crow said. “When they—the experts–say, ‘Logan you need to do this;” yes sir! ‘Logan, you need to consider this;’ yes sir! ‘Logan, we are concerned about this.’
“And again, I was so wanting the event to happen and terrified at every turn that it was going to be cancelled—which at one point, it was…which was ridiculous—the more I didn’t stop and pay attention. But I’m not happy with the way I was treated over the past year … at all.”
















24 Comments
I wish I could say this is the first time I’ve heard a promoter say this–but it’s not.
I can think of at least two other responsible, capable promoters who would say EXACTLY the same thing about the City of Long Beach.
You would think the city would be encouraging things like this because they help bring businesses more money and therefor more taxes. By making it so restrictive, the city discourages future events and that is bad for everyone. Boooo to Long Beach!
Well of course this happens all the time to promoters, they city’s special events department is notorious for this and promoting events in this city since 2003 I have seen the same thing happen countless times. Its sad that the city does not encourage utilizing an empty downtown with so many great public spaces where we could host unique large scale events that will draw in paying crowds of people. If you are not the Grand Prix of Long Beach you don’t get any love from the event department.
I heard Kraig Kojian and David Ashman are very tight. I also heard Kraig Kojian didn’t think this event would even happen.
Maybe it was sabatoge by the DLBA?
Shame on Long Beach…again
Its in the best interest of the city of long beach to tax and fee the living and the undead to kingdom come. The city rarely has the interests of the businesses and the people it governs. I’ve lived here for 20 years without anything to show me otherwise..
What was up with ONE photographer taking the ID photos while the line was 3 blocks long?? I think that was lack of planning by the promoter. After all he says he knew that there would be thousands more people showing up than last year. There should have been TEN photogs to get that job done. The barricade at 5TH was stupid, the city screwed up on part. I asked 3 volunteers where the start of the walk was and was told 3 different things.This was a very disorganized event, fun but confusing.
If only downtown had two young, energetic, intelligent, savvy councilmembers who could get things done!
This is an absolute shame, as a business owner of 4th street I’ve been involved with this event for 3 years now. It was a loss for us to have this event moved downtown, but ultimately we all understood Logan’s vision and reasoning. To have him and this event treated this poorly is a shame. I was there, I saw for myself how wonderfully this event went, (even with all the meddling the city did) and how great it was for the downtown area of Pine and the Promenade. Tons of people came into the area that would have drifted to other events, thousands of dollars brought in! That a non profit should end up in debt is awful. I’ve lived in Long Beach my whole life and love this city dearly, but this is the first time that I’m truly ashamed to be a resident.
Shouldnt the DLBA, Ashman, and other involved have a chance to respond? It doesnt even say if Weilenga called them.
This is very one-sided.
My friends and I thought it was very disorganized with no pattern to follow on what was happening and where to see or participate in the main events. People were walking all over, back and forth, trying to find the beginning and end of things. The Downtown Guides, various businesses, and other officials we spoke to weren’t even able to answer our questions. The Monday Halloween events were equally confusing. It is such a shame this weekend of events was disappointing to so many, especially since there was a huge crowd looking for the fun, as it leaves a sour taste for the future.
Let me see; lets talk about all the City “Encouraged” projects and how successful they have been
1) The Pike (haha)
2) LB Mall (haha)
3) Pine Avenue ( hahah)
4) Athletic Park sponsored by Koch ( pathetic)
5) Bike Path Implementation ( pathetic)
Remember Home Grown Entrepreneurs like Logan is all that LB has going for them; My Hats off to him and His staff, especially for having to work with an incompetent City as Long Beach is known for California Wide…
Perhaps next year an event is not in order… just a date to appear.
It’s sad to think our happy little town has a black rain cloud of politics and red tape hovering over it. As an organizer, I keep events in Long Beach small and don’t dare to dream as big as Mr Crow did simply because I dont have the energy for the well-known bureaucratic hokey-pokey that happens in this town. I’ve watched countless organizers and creative types move from Long Beach to more supportive towns like SF and Portland and its sad to see them leave, but I get it. I used to think LB was a town who thrived on the arts, that’s changed for me. I would support and vote for any city-council member who vows to make some real changes in regards to special events in LB.
Here is a link to DBLA ‘s 2011 financials in case anyone is interested. Looks like a lot of fun working for them, Logan, you should ask them to hire you. Check out the personal expense report. Wooooohoo!!
http://downtownlongbeach.org/wp-content/uploads/2011/10/Year-End-Finance-Report-2011.pdf
“The calculations give the human race about 50,000 years of
existence, and a total count of about 100 billion. Certainly the
figures for the first 48,000 or so years are sketchy at best. But
even if you start the count at year 1 A.D., it’s reasonable to
estimate that about 50 billion people have lived and died just since
then, nearly 10 times the number now alive.”
zombies are the majority, they need to flex their electoral muscle and get pro zombie councilmembers elected.
This is way Long Beach can’t have nice things.
Convinced all of Long Beach has money grubbing, bad angled politicians and public departments. Ask about the new skatepark being built (Truly a great idea) and how much it cost for a parking lot vs any mammoth world class park in Oregon or Washington. The justifications and numbers are hilarious! Deep, yet empty pockets…and unanswered emails – too busy out racking up “Personal Expenses”.
I can’t seem to disagree with most of what people are saying here…
There is a considerable amount of responsibility and liability involved in holding events of this scope on public streets and sidewalks and other public areas.
Almost any city worker (particularly in public safety) is going to be assigned on an overtime basis (at time and a half.) Cones and barricades come from a contractor and the city has little control over what that company charges.
Public health issues such as port-a-potties and post-event clean up and there related costs simply cannot be avoided. This promoter surely knew, or reasonably should have known, what he was getting into.
Going forward, he might consider ways to offset his costs such as obtaining sponsors (or more sponsors) and organizing his own post event clean-up crews.
Too bad…Zombie Walk 1-3 on 4th Street were they loved Crow were amazing. Perhaps moving it back to 4th Street…this time from Redondo to Atlantic would be better…plenty of dive bars…resturaunts and stores that would LOVE the business…or how about 2nd Street…they know how to throw a party. I bet the 4th Street Business or the 2nd Street business are easier to work with…lets face it the Pike, the Mall… that’s the vision downtown…come back to the real Long Beach Logan Crow…we still love you!!
The moral of this story is : Don’t ever do anything downtown.
Remember the Borders in the Pike? Yeah, the city didn’t require them to pay rent.
Remember the Zombie Walk? Yeah, the city made them pay through the nose.
Which makes you want to stay in the city more: a mediocre book store or a world record-setting Halloween party? We must have RIAA people advising our city government on how to stay ahead of the curve.
At least the city is making 10 cents for every bag at the grocery store!
I knew it took a lot but had no idea it was to this extent. Ridiculous!
As an outdoor event producer in Long Beach I can agree that there is way to much red tape and it just keeps getting longer. It is very hard to produce an outdoor event in this city. I am also very very sorry to hear of your bad experience with the special events office. I have had nothing but exceptional service. Yes, there are twists and insane turns that need to be fixed but everyone in that office has always been very supportive and upfront with me.
Long Beach has a long scandalous reputation for implementing fees, fines, and applications fees just to be denied without even a look over just to collect the money. LB is so ass backwards.. Who knows how much is spent on the disco pottery for the new bike lanes, that could have been spent repairing the crumbling sidewalks and weed removal from other parts of the city that they seem to have given up on it…