QUEEN MARY GETS ITS BEST NEWS SINCE IT GOT HERE–A PRESERVATION PLAN!
By Bill Cwiklo
It was perhaps the best moment for the Queen Mary since the grand vessel arrived in Long Beach on Dec. 9, 1967—and it happened this week, about 20 minutes into the April 11 meeting of the Long Beach Cultural Heritage Commission. Of course, hardly anybody noticed; the long-unfolding mess that local leaders have made of the ship over the years has become a yawn.
But although the Cultural Heritage commissioners weren’t very animated, either—their questions were few and tentative—they unanimously voted to place the Queen Mary under a Conservation Management Plan that will set the terms for restoration, preservation and rehabilitation of the historic ship. That’s big.
Until now, the City of Long Beach has side-stepped its obligation to provide this protection for a major National Register Property, citing the fact that it isn’t a local landmark. Surprisingly, that’s true—officially, the Queen Mary isn’t not classified among Long Beach’s landmarks.
But that’s because in 1998 the Cultural Heritage Commission rejected the nomination of the Queen Mary—submitted by Karen Clements and me–to the local landmark list. The decision was made on the advice of former Mayor Beverly O’Neill, former City Manager Jim Hankla and the ship’s former lessee/operator, Joe Prevratil of the RMS Foundation/QSDI. Bottom line, the Long Beach leaders and the lessee/operator didn’t want the bothersome obligation of explaining their actions to the public.
But times, mayors, city managers and lessees have changed. And perhaps the State Historic Preservation Office (SHPO), helped clarify this matter during its review of the Preservation Element in Long Beach’s state-required General Plan update.
There’s also no doubt about the importance of triple-agent John Thomas, who is a member of the Long Beach Redevelopment Agency Board, serves as an advisor to current Queen Mary lessee Garrison and its operator Delaware North and works as a design consultant, who just happens to have a fervid interest in the art deco style. It was Thomas who brought together representatives from the City of Long Beach (Victor Grgas) and Garrison/Delaware North (Uwe Roggenthien) in support of the Cultural Management Plan.
In brief remarks before the Cultural Heritage Commission on Monday, Thomas was critical of the way the Queen Mary has been operated and adamant that the best way forward was under addressed the Cultural Management Plan.
“I’ve seen the operation of the ship, the city’s relationship and the continuity of the community much like driving a car while building it,” Thomas said. “The new approach is as a team, with experts in areas from funding to vessel management. It’s been done elsewhere and we’ll do it here.”
Considering that next month will mark 75 years since the Queen Mary’s maiden voyage, Cultural Heritage Commissioner Laura Brasser wondered which part of the ship’s history was most appropriate for restoration and interpretation. According to the consultant who prepared the report, the period of greatest historic significance is the pre-World War II period (1936-1939), followed by the periods during that war and immediately afterward.
This may seem obvious to anyone familiar with the history of the Queen Mary and the norms of professional preservation. But it was crucial to clarify this point because a past operator expanded interpretation of the ship’s history to give equal weight to the Long Beach attraction period. He used this argument to justify his laissez faire operating philosophy.
Establishing the period of greatest historical significance and the jurisdiction of the Cultural Heritage Commission augurs well for recovering what was once the greatest ocean liner of the 20th century — once we move beyond physical and operational stabilization.
The CMP calls for forming a Preservation Management Team. This is essential to create some sort of institutional oversight group that goes beyond relying on the word of the current (and frequently changing) lessee/operator and the services of a dedicated but nevertheless part-time administrator for the property in City Hall. Within the last four years the Queen Mary has had three lessees (QSDI, Save The Queen and Garrison) and three operators (RMS Foundation, Hostmark and Delaware North). In the long run, restoring the ship, developing the adjacent property and tying it into downtown may require a Queen Mary Commission.
Before this can happen, however, the people of Long Beach need a chance to get to know the Cunard White Star Liner they bought in 1967. Creating a knowledgeable Preservation Management Team is a good place to start. But the issues relating to the ship cannot be resolved satisfactorily without considering the use of the property.
As a stand-alone hotel/attraction, the Queen Mary will never be much more than it is now—and that is selling this great ship short. Restoring the ship and developing the full property could easily cost hundreds of millions of dollars. Past failures should tell us that this scope of work is not going to happen without full and active participation of the City of Long Beach, possibly of the Port of Long Beach, and the ultimate Queen Mary Lessee.
















14 Comments
In these austere times to talk about much more than a coat of paint on this red and black elephant is simply silly.
When we can properly fund our police / fire, fix streets, trim trees and keep the ship that is Long Beach afloat ….. then and only then should we (the people of LB) spend a dime on this large British paperweight.
We really love that grand old lady…
Better 43 years late than never. Our local leadership does comes forth with some inspiring plans and promises. To be sure, when it comes to engineering their fulfillment – well just ask all their 100 newly hired police officers and all those hundreds of kids having a great time down at the spanking new Kroc center.
Talk is cheap.
Two points of clarification. I understand the concern about hard times and the the need to pay our police / fire, fix streets, and to trim trees . These are General Fund tax issues.
The Queen Mary Project has never been paid for out of the General Fund. It pays into it with bed tax revenues, etc. It is was purchased with State Tidelands Funds that must be spent in the Tidelands. Is there any particular reason why all of our TidelandsFunds and Oil Revenue Funds need to be spent for the unlimited growth of the Port of Long Beach as most have been for the last 75 years?
As regards the Queen Mary being a “large British paperweight” it was indeed built in Britain but it was designed by an American and it was built for the American trade. And as many know it played a critical role in the Allied victory in WW2. (Ask any surviving veteran of WW2 what they think of the Queen Mary.) I cover this issue in greater depth in an article I wrote at the time of the Scottish Festival that is held annually at the Long Beach Queen Mary. See it at:
http://cinemafan2.livejournal.com/1940.html
It’s about time, the management of our ship and the participation by it’s owners, we citizens, has over the years – more than 40, been just plain sad.
It’s always been like buying the Taj Mahal and having Donald Trump run it.
HooRay for great news. Come on Long Beach, Get On Board!
The claim that the Queen Mary has not consumed any monies from the general fund of Long Beach is ludicrous. All through the 80′s and 90′s the Queen operated at a loss which was paid for by Long Beach Taxpayers.
Every effort was made to hide and disguise these loses, which averaged about $2 million a year. Plus there was a lot of fraud perpetrated by Joe Prevatal when he ran the ship. He even bought a condo in Hawaii with Queen Mary funds. The city sued, but it is not clear if we ever got any money back.
Richard Stuart,
Long Beach City Attorney Robert Shannon sued to recover city money from Joe Prevatal but lost his case. He’s good at loosing cases. He’s also good at incurring costs twice as much as the award on the few cases Shannon wins.
I wish this article answered the question that everyone is really dying to know the answer to: why isn’t the Queen Mary a profitable enough hotel to pay for its own upkeep?
There is so much potentional in this PRIME piece of Real Estate located at our INTERNATIONAL port! Video clip to follow..
Interesting question LBCityGirl. At this point I believe the operation is essentially financially self-sufficient, even if only break even.
The QM hotel that came out of the 1968-1972 LB conversion was never meant to be a standalone venue. It was intended to be simply one aspect of a large maritime and retail attraction developed on the ship and the adjacent property. Unfortunately that larger venue was not well conceived and it was also never really built.
The five lower decks of the ship, including all second and third class cabins as well as all crew quarters and most of the powertrain were gutted for a failed museum attraction. This destroyed the economies of scale of the ship, undermined her stability and damaged a great deal of what was fascinating about it.
To make matters worse, all of the first class cabins on Sun Deck and engineering officers cabins on Sun Deck were gutted to house two large retail venues that were also badly conceived and that also failed.
Most of the money spent on the “conversion” was actually damaging to the historic ship and did little or nothing to provide for the financial stability for the Long Beach operation. What remained of the historic ship – essentially 5 of 12 decks now functions as the Hotel Queen Mary.
The Hotel Queen Mary has 300 plus hotel rooms and vast catering/banqueting facilities. All of public rooms from all three classes of service — that is the lounges and dining rooms of the ship — were stripped of their furnishings and pressed into service as catering/banqueting “ballrooms” for the hotel.
While they contribute financially to the operation when they are actually used, they leave the hotel venue much like a floating budget motel – 300 cabins along board corridors. All of the public spaces that made the shipboard experience such a pleasure for passengers are dark and off limits to hotel guests use — unless they are hosting or attending a catered function or banquet. You can see them on guided tours – dark and empty when not rented for a catered event.
Nor has the adjacent property ever been properly developed. The Dome that housed the Spruce Goose is 2/3 empty and the rest is used as a Carnival Cruise Embarkation area. The retail village, ill conceived and badly placed, is half demolish and what remains is delapidated and closed.
The fact that the Hotel Queen Mary gets along even marginally is remarkable – especially when you consider the management issues alluded to by a number of readers. But all is not lost. Where there is life there is hope. If the historic Queen Mary could survive Adolf Hitler, it can probably even survive the tender loving care of her tenders in Long Beach.
If the Queen Mary is “financially self-sufficient,” that certainly is a historical improvement. If true, then why did they fire the operating company just yesterday?
http://www.presstelegram.com/breakingnews/ci_17894479
The Queen Mary is a treasure of Long Beach. All efforts to restore and preserve this landmark should be met with praise. I’ve visited this beautiful ship since I was five years old and have spent a lifetime having to worry about her future. I remember the Spruce Goose’s sad departure and watched the deterioration of the adjacent shopping plaza. I hope this truly produces results. If so, it’s great news! I’ll have to celebrate at Sir Winston’s.
I was seventeen years old holding my daughter of eight months when I watched the Queen Mary come into Long Beach. I felt proud and honored that we (Long Beach) were giving her the new home that would make her shine for us. I am now ashamed to say we used her, and abused her greatness only to make ourselves shine over the last forty four years. So many bad choices were made by the bad choice of people that were chosen. They each have taken so much of the luster from her for their own sad purposes and profits. I feel ashamed and that I have to apoligize for them. I hope these new hands will show the love and will give her back her shine and dignty, as well as mine for all of Long Beach.