SECOND+PCH SAYS HAPPY HOLIDAYS… OH, AND EIR WILL BE TWO MONTHS LATE
By Dave Wielenga
The paralyzed Second+PCH development apparently isn’t going anywhere anytime soon. Nobody can make a move until the completion of a sweeping rewrite of the project’s draft Environmental Impact Report (DEIR) and the people on that assignment are going to miss their end-of-2010 deadline by about two months
This latest piece of bad news was revealed by Second+PCH in a Christmas Eve e-mail—subject line: Happy Holidays—to people it identified as “supporters and friends.” Despite the up-top reference to the most wonderful time of the year, the letter’s entire emotional range was a slight sway from just-the-facts to stiff-upper-lip. Second+PCH definitely gave it to them straight:
“We have been advised by the City Department of Planning and Building that the second re-circulated DEIR (RDEIR), originally expected to be completed by the end of the year, has been delayed approximately two months,” it read.
Of course, the new deadline—the e-mail said it’s Feb. 22, 2011—pushes back the earliest possible date of every other step in the long process. Government commissions and councils won’t even be able to schedule hearings until at least mid-April 2011.
By that time, Second+PCH will have been paralyzed for a full year—basically, beginning on the day in April 2010 when the first draft EIR was released and drew quick and widespread condemnation for a litany of inadequacies. The Second+PCH e-mail opted to look for the bright side of this … not that it looked too hard.
“Though this is unfortunate from the perspective of those of us who want this project to have a more timely hearing, we are hopeful that it will lead to a better and more thorough RDEIR,” it read.
The procession of gloomy news that has followed Second+PCH may feel like the manifestation of some ancient curse or bad karma, but it’s not. Second+PCH is a golden child, brought to life and given privilege in an inner circle formed by some of Long Beach’s most-moneyed and influential residents and businesses.
A display of Second+PCH’s strength within that realm occurred last summer, when two original members of its team—developer Cliff Ratkovich and lobbyist Carl Kemp—quietly disappeared for reasons apparently related to delays. Lead developer David Malmuth quickly replaced them with Steve Conley, the chairman of Bancap Investment Group, and Alex Cherin, an attorney who recently opened his own firm after making valuable contacts working in the city auditor’s office and at the Port of Long Beach.
Rather than being born under a bad sign, Second+PCH is simply located amid some pretty bad-ass zoning laws that have applied to construction in the Coastal Zone for decades.
Rather than being victimized by a series of unfortunate events, Second+PCH’s so-called bad luck is mostly an extension of the same basic problem it’s had from the get-go—a pretty-much-stunning disregard for those zoning laws.
This single example—one among dozens and dozens—ought to put the issue in perspective: the 12-story hotel that Second+PCH developers have on their blueprints breaks the long-established zoning law … by 10 stories.
It’s hard to imagine how tweeking the current draft Environmental Impact Report could bridge such a gap unless by “tweeking” we mean “tearing up the whole thing and starting over.”
The Second+PCH e-mail doesn’t sound as if anything like that is likely. There’s no mention of substantial changes to the project. Instead, the focus is on procedure, and it seems to imply faith that those zoning laws can be overcome—changed, ignored, whatever—if enough commissioners and council members and residents can be convinced that the project’s as-is elements are simply better.
Dates are provided so that calendars can be marked. First, the City of Long Beach will distribute the rewritten EIR on February 22, 2011, and next comes a 45-day public-comment period, which concludes on April 8, 2011. But then come reviews and votes by the Planning Commission and the City Council—nobody’s made a move to schedule those.
But Second+PCH’s e-mail doesn’t dwell on that. It scrounges around for something—anything: facts, anecdotes, good feelings, exclamation point—that can be pitched as progress.
And so it continues, first with this:
“Councilmember Gary DeLong has encouraged city staff to act as expeditiously as possible to complete the preparation of the RDEIR and we thank him for his help. The second+pch Development Team stands ready to assist in any way.”
Then with this:
“As the project has moved through the review process over the last two years, it is clear that support has been building among local residents, businesses and community leaders. Hundreds of letters, phone calls and emails have been sent to Gary DeLong and to City staff encouraging favorable review of the project. Your voice is being heard!
And finally, with this:
“The second+pch Development Team sends warmest holiday greetings and best wishes for a joyous New Year. We look forward to keeping you updated as the project moves forward over the next few months.”
















8 Comments
I think it is important to note that Steve Conley, besides being the chairman of Bancap Investment Group, was Chairman of Councilman DeLong’s Election committee. It is still no wonder DeLong is now pushing this project along as he did the wonderful wetlands deal for the benefit of his developer friend Tom Dean. Unlike me, Conley, Dean, and Cherin were all invited to DeLong’s Christmas party.
Next, look for Delong to tell city council ALL emails he received were in support of 2nd & PCH. He said the same thing when he tried to develop the beach area in Belmont Shore. DeLong claimed all the emails he received were in support of the proposed development to again benefit certain politically connected people. However, as President of the Belmont Shore Residents Association, I was copied on numerous emails in opposition to the development that were sent to DeLong.
Why does DeLong avoid polling his constituents in a PUBLIC forum regarding this development? More than once DeLong has been requested by members of the audience at his noon monthly meeting with neighborhood leaders at the Yacht Club to ask for a show of hands from people in favor of a 12-story building at 2nd & pch. Each time, DeLong has refused to do so. Is that because it is abundantly clear the majority is opposed to this plan and he doesn’t want people to reference that vote?
Obviously Cliff Ratkovich and Carl Kemp realized their Second + PCH project was headed south and they bailed. They were the smart ones. Who wants to work for no pay or have angry investors?
David Malmuth, urban developer, and the Lins press on leading their minions of realtors who hope to cash in on the condo sales.
Maybe one should take a moment to look at the leading characters:
David Malmuth: Has been on this project for over six years—First with Lennar, helping owners Ray and Amy Lin (Taki Sun Inc) and when Lennar pulled out, with RCLCO and Ratkovich and Kemp. Now they are gone.
Is Malmuth’s track record that good? When he was with Trizec Hanhn Corp (Hollywood and Highland) the construction costs were 615 million. It sold for only 201 million…a third of the original construction costs. He professes to live in Long Beach but the San Diego Union Tribune says he has lived in San Diego for the past 15 years and has formed a NEW company called “David Malmuth Development”.
Steve Conley:
Did he jump on board because Second and PCH promised that his son, Chip could build a Joie de Vivre boutique hotel at 2nd and PCH? Note: Chip Conley, who was founder and CEO of Joie de Vivre Hospitality and brought Long Beach the Hotel Maya on Queensway Drive is his son.
Strange, but Chip Conley is no longer CEO of Joie de Vivre. They have recently sold a majority share to Geolog and Gary Beasley of same company is the new CEO. Perhaps this explains why the Joie de Vivre Hotel Maya is NOW the Doubletree. (a subsidiary of Hilton).
Gary DeLong:
Not to worry. Mr. DeLong is famous for waiting to see to see which way the wind is blowing. When not aligned with the community, (Home Depot, SEADIP, Subarea #23, etc) he has always come out a loser.
One can only hope that this time…………………….nah!
Hopefully, 2nd & PCH developer David Malmuth does not claim he lives in Long Beach. After all, the address of his company, David Malmuth Development” is listed as 3613 Bernwood Pl., Suite #90, San Diego, CA 92130. Furthermore, Mr. Malmuth is shown in the article at the attached link with his fiance Ann Berchtold, who lives in San Diego and is the Executive Director at ART SAN DIEGO Contemporary Art Fair. The article goes on to state Mr. Malmuth has lived in San Diego for the past 15-years.
http://www.sdcitybeat.com/sandiego/print-article-7794-print.html
Clearly, Long Beach is where Mr. Malmuth now does his business and makes his money. Then he goes home to San Diego to enjoy life away from his creations.
Unlike Long Beach, San Diego is a city that has faced significant SUCCESSFUL development over the past 20-years. A couple questions worth considering is why does Mr. Malmuth’s extensive resume of projects throughout Southern California NOT include any development projects in his long time home city of San Diego? Why doesn’t Mr. Malmuth make a living in his own back yard where he can see his creations every day and why must he resort to cities like Long Beach to make a living? Why should Mr. Malmuth care about the impacts on Long Beach that his 2nd & PCH’s development will have? After all, he lives in San Diego. In fact, ALL of the 2nd & PCH owners and developers live outside Long Beach. Why should any of them care? Other than the money they stand to make, chances are, they don’t.
A year ago, Councilman Gary DeLong secretly met with ALEX CHERIN, chief aide to the Harbor Commission, in an attempt to undermine City Council’s efforts to conduct an independent study of the breakwater. DeLong attempted to bolster support from the Port of Long Beach in opposition to the study he voted against. Attached is a link to the District Weekly article referenced on the surfrider web site.
Councilman O’Donnells commented in the article about how “old boys network” deals such as these conducted by DeLong and CHERIN behind closed doors are reflective of “old Long Beach.” This is the same Cherin who is now the lobbyist for 2nd & PCH.
What do you want to bet those same old boys network 2nd & PCH deals are going on behind closed doors? It’s not too hard to believe considering its the same players.
http://www.lbsurfrider.org/this-is-old-long-beach/
It was previously established Councilman DeLong had a long time relationship with developer Tom Dean prior to awarding Dean a gift of taxpayers property worth several $million. Similarly, DeLong has a long time relationship with 2nd & PCH lobbyist ALEX CHERIN. Below is a link to the results of the Long Beach Pro/Am Golf Tournement where they teamed together for the best low net score.
http://www.lbgolffestival.com/results/08proam.pdf
DeLong and Cherin were both endorsed by the Fire Department in 2006 when they ran for Council. 2nd & PCH developer Conley was DeLong’s Election Committee Chairman.
http://www.lbreport.com/news/jan06/fireendo.htm
DeLong and Cherin were both endorsed by the Chamber of Commerce in 2006 when they ran for Council.
http://www.longbeachadvocacy.biz/pac/index.html
ALEX CHERIN contributed the maximum to DeLong’s election campaign in 2010 per the attached link.
http://www2.longbeach.gov/efs/public_search_results.cfm
Individuals who contributed to lobbyist ALEX CHERIN’s election campaign for councilman in 2006 included the same cast of wetlands developer buddies of DeLong, including Tom Dean (Wilmington-Lomita LLC) and his wetlands development partner Jeff Burger.
http://www2.longbeach.gov/efs/public_search_results.cfm?showall=yes&efs=public%5Fsearch%5Fresults%2Ecfm&REPT_TYPE=ALLCon&CID_CRIT=1278910&SCHEDULE=A%2CB%2CC
DeLong and CHERIN served together on the Long Beach Economic Development Commission.
http://webcache.googleusercontent.com/search?q=cache:kKtlPFS_3twJ:www.lbreport.com/news/jan05/lgbedc.htm+%22alex+cherin%22+delong&cd=32&hl=en&ct=clnk&gl=us
How much do you think DeLong’s good old boys relationship with 2nd & PCH lobbyist ALEX CHERIN will influence his utlimate decision on this developement?
Former Councilwoman Tonia Uranga writes a blog about city goings-on. In her blog, Tonia indicates 2nd & PCH lobbyist ALEX CHERIN lists MAYOR FOSTER as the point of contract for ALL of his client contract lobbying work. Unlike his lobbyist competitors who list lowly city staff department heads, CHERIN lists BOB FOSTER as his contact person for ALL of the lobbyist work he does for his clients. CHERIN doesn’t bother talking with staff. He takes all of his discussions straight to the Mayor. This includes discussions regarding the 2nd & PCH development.
Is there any doubt how the politics will play out for the development decison on 2nd & PCH?
http://webcache.googleusercontent.com/search?q=cache:jWrhR-d_2rMJ:toniatalk.blogspot.com/+%22alex+cherin%22+delong&cd=17&hl=en&ct=clnk&gl=us
Hey Dave,
Your decision to censor my listings of the multiple ties between DeLong and 2nd & PCH lobbyist Alex Cherin doesn’t have anything to do with THE CHERIN GROUP prominent ad on the Homepage of Greater Long Beach, or does it?
Oh brother! It’s still the “old boys network”.
True, Cherin had stated that they were going after the movers, shakers and the city, forgetting about public outreach–because that didn’t work for them.
Shoudn’t Delong recuse himself from voting, (if this comes before Council)
because of the ALL TOO OBVIOUS conflict of interest? And shouldn’t all emails and letters that Delong receives favoring this project be viewed with the greatest of suspicion?
Seems to me that DeLong who claims he’s waiting for the new EIR and hasn’t made any decision yet, (?) is doing alot of aiding and abetting.