DON’T WORRY, IF FARRELL’S DOES RETURN TO DOWNEY YOU’LL HEAR IT
By Dave Wielenga
Farrell’s Ice Cream Parlours became a crazy-popular chain in the 1960s by dressing its employees like they were in the 1890s and making them act like they were on LSD. Waiters in striped vests, bow ties and cane hats worked from a menu famous for gluttonously proportioned desserts, with names like The Pig’s Trough and The Zoo, making wacky all the while.
The silliness hit its high point—and still we’re not sure how literally—when somebody ordered The Zoo … that is, four flavors of ice cream, three fruit-flavor sherbets, four toppings, whipped cream, cherries, almonds, pecans and bananas. The abominable concoction was delivered via something like a sedan chair, on the shoulders of a couple of waiters, in a production of sirens, bells, whistles and frantic scrambling not unlike the air-raid drills of the period. Back then, we all really did scream for ice cream.
There’s been talk of a Farrell’s comeback almost from the moment a San Francisco investment group mismanaged the chain out of business in the 1990s. So far, the local impact amounts to one shop in Mission Viejo.
But a story by Eric Pierce in the Dec. 21 edition of The Downey Patriot, which quoted a story by Nancy Luna in the Dec. 15 Orange County Register, reported that Farrell’s is preparing for a sizeable expansion.
“It’s official,” shouted the Register headline, and that sounded downright incontrovertible … until you read the story closely.
Turns out, Luna based her piece on nothing more official than a press release from Grubb & Ellis, the Newport Beach real estate investment firm, which says it has been hired to scout prospective locations. She mentioned cities like Huntington Beach and Anaheim in northern Orange County and Torrance and the San Fernando Valley in Los Angeles County. “Specifically,” she wrote, “Farrell’s is looking for sites at least 20 miles from its Mission Viejo location.”
Back in Downey, Pierce entered that data into his GPS and emerged with the suggestion that Farrell’s just might want to put one of its “parlours” in Downey. There had been a Farrell’s in the city’s Stonewood Center the first time around, as well as in Los Cerritos Center and up in Rosemead. Before going to press, Pierce did a little fishing at Downey City Hall—and got a nibble.
“Downey officials said they have been in contact with Farrell’s representatives,” Pierce reported, “but they would not divulge details.”
Pierce followed up a few days later with Downey City Council member Mario Guerra and got a little more. Then again, Guerra has never met a question he couldn’t resist answering, and considering all the sweet talking he did earlier this year about the inevitability of a Tesla automobile manufacturing plant coming to Downey—he talked almost to the moment Tesla announced it wasn’t coming—it’s hard to say what his words are worth.
This is the ones he gave, anyway:
“Our staff and I met with the owners and expressed our interest and willingness to work with them and to facilitate their going “back to the future” here in Downey,” Guerra said. “They were very interested in us also. All I can say is that there is a genuine interest on all parties. We discussed several locations for them and we will keep everyone updated.”
















3 Comments
Hi Dave..
Some body just told me to check out your web site and I was amused at your comments about me..Seems you have taken every opportunty to take cheap shots at me. It does show a certain lack of class but as you have said at every article about me,I talk too much..Very interesting and actually funny. It doesn’t seem to matter what the topic is, you change directions and make it an insult about me..
I don’t wish you any ill feelings, just surprised. I also guess that I am happy that I do not know too many people who read your article since it took all this time for somebody to actually comment about your insults about me..
BTW, everything I told you in the past has been 100% the truth. Including as you now know about Tesla…It always has been and always will be..It just may take a few more words from me to make my point..Ha…
And I am also very proud that I do answer questions honestly when asked from not just the press, but more importantly, from our citizens.
All my best..God Bless.
Mario A. Guerra
Downey City Councilman
Hello Councilmember Guerra,
Sorry it took you so long to find Greater Long Beach—we debuted last June 24, and before that I published a blog called “Redistricted!” that began after (and was a reference to) the demise of The District Weekly last March. But I’m glad you know about us now and hope you come back often. We are hoping to strengthen the regional ties among the cities in this area—I grew up in Bellflower and have lived in Downey for 30 years—and appreciate that you have taken the time to comment.
However, I must admit I am a bit mystified by your perception that I have “taken every opportunity to take cheap shots” at you, that I show a “lack of class” and that “it doesn’t seem to matter what the topic is, [I] change directions and make it an insult about [you].”
I am not denying that I have referenced your tendency to be talkative, but I am pretty sure I am not the first person to do that. You must realize you are pretty well known for it.
But your description of Greater Long Beach stories about you prompted me to do a search of the stories during the last six months in which you have been mentioned. The results show that your name has shown up nine times since July 27, 2010—but only four times was there any reference to you that went beyond straightforwardly describing something you did or quoting you.
Those four times:
**In a July 27 story analyzing your potential competition for reelection, I wrote “Guerra is an effervescent man, but it will be interesting to see whether all the big talking he did during Downey’s ultimately failed negotiations to lure Tesla Motors to the city will hurt him among voters.”
**Above an Aug. 10 story that reported you would run unopposed after raising $14,200 for a re-election campaign, a headline wondered if you might “spend 14k on a super-bitchen victory party.”
**In an Aug. 13 column (read: commentary) by Greater Long Beach’s Steve Lowery, he described Mayor Anne Bayer’s criticism of the sandwiches served at a Green Task Force meeting and included a quote from you about how “shocked and embarrassed” you were by her complaints. Lowery then wrote: “Guerra’s comments are considered the strongest on the subject since Lyndon Johnson’s Tonkin Gulf Shrimp Po’ Boy Resolution.”
**In an Oct. 30 column (read: commentary) by Lawrence Christon from the Downey Patriot, he described you as “someone to whom the word inhibition seems foreign.”
From my perspective these references do not seem to demonstrate a pattern of rearranging stories to take cheap shots at you or make classless insults at your expense; they seem like the kind of observation and review that elected officials have received since the dawn of our democracy.
I wish they didn’t hurt your feelings.
Dave its not just you. You are right with assuming that Mr. Guerra talks a lot. That’s because he does.